6 PR mistakes made by businesses
PR is a powerful tool that fledgling businesses can use to build a reputation and grow brand awareness without breaking the bank. By knowing enough to do it themselves, smaller businesses not only generate great results but are also better informed so that when they can afford to hire a PR professional, they know what to look for and how to brief and support this resource.
So, what are the 6 most common mistakes businesses make with DIY PR?
- Not doing the groundwork: reading the target media, identifying the right journalists, understanding the community or social media channels. It's important to read, listen and learn.
- Not thinking about the news value of any story. Is this really of interest or note?
- Writing in sales or marketing speak. The hard sell is a real no no.
- Not doing it regularly enough. Try to think of one good story a month for traditional media and one piece of content a week for a blog.
- Expecting immediate sales or phone calls from one piece of coverage. Think long term relationships and credibility. You wouldn't expect a huge contract from someone you'd just met at a networking event, would you?
- Not remembering key values. You need to know what you stand for as a business, what you offer and your business or brand personality. Don't damage your credibility or people's trust in you with inappropriate or irrelevant material or comment.
Agree? Disagree? Let me know.