Recognising your core audiences, where they are, what they do and their motivations. On and offline research to assess perceptions of your brand. Identifying opportunities. Lining up PR aims with marketing and brand objectives. Setting standards for measurement and ROI.
Building stronger relationships with the media, on and offline. Establishing your business as a useful and approachable contact point. Ensuring media have a ready supply of material on your business. Media training your spokespeople. Generating news releases, features and opinion pieces (search engine optimised). Organising interviews, briefings and events. Responding quickly to requests for information.
Copywriting and web content
Delivering sharp, high impact copy for the web, email and hard copy newsletters, brochures, websites and case studies. Search engine optimised news releases, articles, features, opinion pieces and emails.
Organising employee events or briefings to handle important or sensitive issues and ensure all employees are informed appropriately. Training to help your people handle PR and media relations themselves or work more effectively with a PR agency.