PR and web content services

Communications planning

Recognising your core audiences, where they are, what they do and their motivations. On and offline research to assess perceptions of your brand. Identifying opportunities. Lining up PR aims with marketing and brand objectives. Setting standards for measurement and ROI.

Media relations

Building stronger relationships with the media, on and offline. Establishing your business as a useful and approachable contact point. Ensuring media have a ready supply of material on your business. Media training your spokespeople. Generating news releases, features and opinion pieces (search engine optimised). Organising interviews, briefings and events. Responding quickly to requests for information.

Top

Copywriting and web content

Delivering sharp, high impact copy for the web, email and hard copy newsletters, brochures, websites and case studies. Search engine optimised news releases, articles, features, opinion pieces and emails.

Top

Social media

Assessing your brand and its competitors' online share of voice and reputation. Identifying where and who your online audiences are and what their passions are. Helping you develop relationships with key online influencers. Developing your Twitter, Facebook and LinkedIn presence. Supporting your employees as social media ambassadors for your brand. Helping you identify opportunities and emerging trends that will add value and make sense.

Top

Internal communications

Organising employee events or briefings to handle important or sensitive issues and ensure all employees are informed appropriately. Training to help your people handle PR and media relations themselves or work more effectively with a PR agency.

Top