services
- Communications planning
- Media relations
- Issues management
- Copywriting
- Social media
- Internal communications
Communications planning
Recognising your core audiences, where they are, what they do and their motivations. Carrying out on and offline research to assess perceptions of your brand. Identifying opportunities. Lining up PR aims with marketing and brand objectives. Setting standards for measurement and ROI.
Media relations
Building stronger relationships with journalists, on and offline. Establishing your business as a useful and approachable contact point. Ensuring media have a ready supply of material on your business. Media training your spokespeople. Generating news releases, features and opinion pieces (search engine optimised). Organising interviews, briefings and events. Responding quickly to requests for information.
Issues management
Identifying and planning for potential issues and crises to minimise any potential damage to your brand or business reputation. Building a crisis communications plan. Delivering media training to help your spokespeople deal with media involvement. Harmonising internal planning and communication procedures to help all areas of your business work together in the event of a crisis.
Copywriting
Delivering sharp, high impact copy for newsletters, brochures, websites and case studies. Search engine optimised press releases, news articles, features, opinion pieces and emails.
Internal communications
Organising employee events or briefings to handle important or sensitive issues and ensure all employees are informed appropriately. Training to help your people handle PR and media relations themselves or work more effectively with a PR agency.
- Brands
- Briefings
- Broadcast media
- Brochures
- Businesses
- Campaigns
- Case studies
- Communications planning
- Consultancy
- Copywriting
- Creative
- Digital
- Emails
- Events
- Experienced
- Features
- Freelance
- Issues management
- Marketing
- Media relations
- News articles
- News releases
- Online
- Opinion pieces
- PR
- PR agency
- Press releases
- Public Relations
- Search engine optimised
- Sheffield
- Social media
Social media
Assessing your brand and its competitors' online share of voice and reputation. Identifying where and who your online audiences are and what their passions are. Helping you to do what will work for your brand and its customers rather than a 'me too' campaign. Helping you develop relationships with key online influencers. Supporting your employees as social media ambassadors for your brand. Encouraging their passion, enthusiasm and responsibility online. Helping you identify opportunities and emerging trends that will add value and make sense.
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